Franchise Business Radio – Interview with Social Joey and Shoney’s Restaurants

Pam Currie

Franchise Business Radio – Interview with Social Joey and Shoney’s Restaurants

Company:
Social Joey

Name and Title of Person Interviewed:
Mike McDowell, GM

Ken Douglas (L) Mike McDowell (R)
Mike McDowell is the General Manager of Social Joey, a social media marketing company, based just outside of Chattanooga, TN. He began his career in marketing with his family’s construction business during college, and has been working in the space ever since.

Mike was recruited by the Social Joey team during the development stage of the company due to his success and expertise in targeted advertising through social media, and has worked to develop the processes, and software that the company currently uses to run their day to day operations. Since inception in 2015 Social Joey has now grown to be one of the largest social media marketing firms in TN and has become a certified supplier of the International Franchise Association because of their work with Franchise companies across the U.S.

Before Social Joey, Mike was the Director of Marketing for the Teachers Credit Union where he implemented a social media marketing program that accounted for over 50 million dollars in new mortgage loans in six months and a 50% increase in direct deposit memberships.

Mike and his wife Megan live in Cleveland, TN and have one daughter who is 5 months old.

Topics/Questions:

Why social media?
What happening in social media?
How does a business win on social media?
More to be submitted if we are selected for a show

Web Site and Social Media Links:

www.socialjoey.com

https://www.linkedin.com/company-beta/5380870/

https://www.facebook.com/socialjoey

https://twitter.com/socialjoey

https://plus.google.com/+Socialjoey

Company:
Shoney’s Restaurants

Name and Title of Person Interviewed:
Terri Harof Director of Franchise Development

Over 20 years experience building global brands and businesses. Responsibilities at Shoney’s include domestic and international franchise marketing and development. Exceptionally strong decision-making, analytical, management, people, planning, negotiation, strategy and communication skills. Dedicated to providing unwavering support to our franchise partners throughout brand start-up, brand development, site selections, real estate acquisition, engineering, design, budget and operations. Shoney’s is primed for significant growth and our key objectives are excellent customer service and strategic restaurant growth and profitability.

Topics/Questions:

Shoney’s restaurants since 1947 – Where we were, where we are now and where we are going
Why Shoney’s
Areas that are available for new restaurants and conversions
Our menu and full bar component
Giving Back to the community: 9th Annual Shoney’s 5K Family Fun Run & Festival – Saturday May 13, 2017 Nissan Stadium in Nashville5krun.shoneys.com

Web Site and Social Media Links:

shoneys.com

https://www.linkedin.com/in/terri-harof-9008561

https://www.linkedin.com/company-beta/3962538

https://www.facebook.com/ShoneysFranchise

twitter.com/Shoneys

5krun.shoneys.com

Pam Currie, Mike McDowell, Terri Harof, Ken Douglas, John Quattrocchi

The Franchise Business Radio show is a platform to bring together franchise professionals and resources to connect, educate, and collaborate to serve the franchise community and the franchise consumer. Spotlighting Leaders in the Franchise Industry
Experts in funding, legal, marketing and consulting.

Franchise Business Radio hosted by:
Pam Currie, Founder
www.FranchiseIntellect.com

To nominate or submit a guest request visit:
www.FranchiseBusinessRadio.com

To view guest photos from this show, visit:
www.ProBusinessPictures.com